Google 5 Star in the Body of Review Email
Did you know that 92% of customers read online reviews before making a purchase? In fact, 88% of consumers say that reviews play a large function in influencing their conclusion to purchase a production or non.
Information technology's well known that social proof drives conversions. If your friends are raving about something, you trust them plenty to take a chance on information technology yourself. It'south the aforementioned when it comes to user reviews – they might exist written past strangers, but 84% of people trust them just equally much as if the recommendation had come from a close friend.
This isn't the only advantage of online reviews, though. They also help to increase your ranking and build your credibility – two things that are central to healthy conversions and good business organization growth.
Because y'all've found your way to this commodity, there's a good chance yous already know this. But maybe you're not sure how to showtime collecting your own user reviews, or where to display them.
In this article, we'll comprehend all of this and more to help you castor up on your review etiquette. Before you know it, your user testimonials volition be flowing in.
v Means to Ask Your Customers to Go out a Review
At that place'southward no getting around information technology – asking your customers to leave a review can exist a scrap awkward. But as the old proverb goes, if you don't ask, yous don't get.
As it turns out, the majority of users are more than than happy to oblige, with 68% of consumers leaving a review after existence asked to practise so.
Only in that location are a number of dissimilar ways to brand this kind of request. Here are our top v recommended methods for asking customers to leave reviews:
- Send an email
- Via social media
- Through your website
- On cheers pages
- Enquire in person
Nosotros'll become through each 1 in detail, then you tin can get a practiced idea of which ones would be the best fit for your business.
Skillful to know...
Many businesses don't just stick to one of these methods – they use a variety of strategies to make sure they don't miss out on high-quality reviews! We'd recommend doing the same thing, so you tin catch as many of those powerful testimonials as possible.
#1 Send an Email
With 80% of client testimonials coming from email requests, the inbox is a prime identify to go hunting for those all-important reviews. Virtually customers are used to receiving these requests, so it won't seem strange even if you're not quite comfortable with the thought notwithstanding.
In that location are a few ways to become nearly asking for a review via email. The most pop method is sending a request as a follow-up to a purchase. This is a tried-and-tested strategy that you've probably seen nigh of your favorite brands using. Why? Because it gets proficient results!
Understandably, this approach works best for businesses that sell private products, but that doesn't mean electronic mail is off the cards if you provide a service rather than physical goods. You'll just be asking customers to rate their overall experience, rather than a specific item.
In this instance, y'all could consider featuring some of the review questions in the body of your email, similar Dropbox has done below. Non only volition this engage users in the process, but it'll also make leaving a review faster and easier.
Top Tip
Follow-upward emails work best if they're sent a twenty-four hours or two later your customer has purchased from or interacted with your brand. This is when yous're most likely to go an accurate insight into their feel. If you don't receive a response, don't exist afraid to send an extra reminder a 24-hour interval or and then afterward. Persistence ofttimes pays off, but be careful of sending likewise many – an influx of electronic mail requests might turn a positive experience into a negative i.
The follow-up isn't the only way to employ electronic mail to ask for a review – yous can besides send a majority blast to your existing database. This isn't a targeted send, more a full general asking for feedback based on a user'southward total interaction with your brand.
Information technology'southward a good option for companies that provide software, like NordVPN. Different follow-ups, these tend to be one-off sends, rather than automatically generated emails that are sent in response to a purchase.
All-time Practices When Asking for Reviews Via Email
If you desire to boost your chances of collecting reviews from your electronic mail sends, here are a few meridian tips to bear in mind:
- Continue your e-mail short, elementary, and to the betoken – the quicker your customers can submit their review, the better. A busy and cluttered email design won't help with this.
- Appeal to their goodwill – everyone likes to think they're doing a skillful deed. Reminding users that their review will help other customers make the right choice is a powerful motivator.
- Make the review procedure as quick and piece of cake equally possible – 75% of customers are happy to answer betwixt i and five questions about their experience. Consider including the start question or the star rating in the e-mail to make the process fifty-fifty faster.
- Get your subject field line right – this is even so an email, and so getting users to open up it is the first battle. Try using a question like 'How did we practise?' or a powerful statement such as 'We need your assistance!' to increase the number of recipients opening your emails.
#2 Ask Via Social Media
In about cases, the people that follow your social media accounts are already interested in what your business organisation does, or have purchased from you lot before. Employing the power of the tweet, caption, and condition update is a simple tactic to mobilize your followers, and remind them to share their opinions on your products or services.
Top Tip
Social media is a keen place for you lot to accept fun with your review requests. Why not accompany them with some fun branding or witty i-liners? Your audition is already invested enough that they're following your account, so engaging content will only help to solidify that loyalty – making them more likely to shout from the rooftops about how bang-up yous are!
Elevation Tip
You can and should make utilize of Instagram's story characteristic. 500 million people apply Instagram stories daily, and as a result, they get not bad engagement. They're an easy way to regularly remind your followers to exit reviews. It's a minimal endeavour on your part, but with potentially awesome returns.
#3 Use your website
Information technology might sound similar a no-brainer, only y'all'd exist surprised how many businesses don't use their website as a mode to ask users to leave reviews. Recollect of your website as your business'due south flagship shop – all roads should lead back to hither.
Because your website's primary purpose is to inform potential customers about what you practice and secure those conversions, many businesses cull to include a dedicated review page so that it doesn't distract from their master message.
So how should you become near asking users to get out a review on your website? The all-time way is to include visible calls-to-action (CTAs). These should be clear and easy to find, so your customers can't miss them. Make sure you put i on your testimonials page, like Hismile has washed, but don't experience express to just this ane location.
Top Tip
Y'all can and should make utilize of Instagram's story feature. 500 one thousand thousand people use Instagram stories daily, and as a result, they get great appointment. They're an easy manner to regularly remind your followers to go out reviews. It's a minimal effort on your part, but with potentially awesome returns.
#4 Ask on Your Thank You Pages
It might seem a flake premature to ask for a review on a thank you page. Your customer has simply merely finalized their purchase, then surely they can't accept anything to say well-nigh it yet, tin can they? In fact, this is a good time to get a different kind of review – take this opportunity to ask how your customers institute their overall ordering experience.
Rather than rating and reviewing a single product, this allows users to air their views on the client feel you offer, rather than merely your services. After they've hit that checkout push button, it will still be fresh in their minds, so you tin can guarantee some fairly honest, hot-off-the-press insights.
Then how should you get about request users to leave a review on your website? The all-time way is to include visible calls-to-activeness (CTAs). These should be clear and easy to find, so your customers can't miss them. Make sure you put one on your testimonials folio, like Hismile has washed, but don't feel limited to only this one location.
Good to know...
If you don't want to include a review CTA on your thank yous page, yous can add it into a confirmation e-mail instead. Customers wait to receive these after completing a purchase, and these emails have some of the best open rates – effectually 65%.
#5 Ask in Person
There'due south aught better than having a conversation with a client who wants to wax lyrical about your business or products. In fact, this is the perfect opportunity to ask them to pen their thoughts online.
If you offer an in-person service or have a brick-and-mortar shop to accompany your website, nosotros recommend using your checkout process to become the ball rolling. Generally, if your client is pleased with your service, they'll be happy to let yous know.
Information technology tin can be tempting to force an interaction for the sake of a review, but, trust us, it'll feel bogus – and your client volition pick up on that. If y'all desire an authentic response, approach them with the intention of making sure they're satisfied with their feel. If the opportunity to ask for a review presents itself, take it, but call back that this shouldn't ever be your end goal.
It might sound strange, but in-person requests don't ever have to happen in the flesh either. If y'all piece of work in a support-focused industry, why not ask over the phone? If your customer has had a positive experience, they won't mind you asking, and they might even feel quite flattered that you lot want their honest opinions.
Top Tip
Speaking of phone requests, why not inquire your customers for a review via text message? Similar to e-mail, this is quick, piece of cake, and unproblematic to automate. SMS open rates are much higher though, averaging around 98%, so they have an increased rate of success.
Where to Ask Customers to Leave a Review
We've covered the how, but what virtually the where?
There'south a range of different places where you can ask your customers to review your business concern. It'due south a practiced idea to have a total grasp of all the options available, and then that when you brand your request, you know where to send your prospective reviewers.
Here are some of the best locations to ask customers to exit a review for you:
- Your website
- Third-party review websites, such as Trustpilot
- Your Google My Business listing
- Specific manufacture platforms
- Social media
Your Website
72% of consumers stated that they'd make a buy but later on reading a positive review. Having these reviews on your website, close to your products or services, acts as a trust indicator most customers put a lot of organized religion in, making them more likely to commit.
Of course, there'south a risk that you might find yourself displaying a number of negative reviews – only this isn't always the threat y'all assume information technology might exist. In fact, an overwhelming majority of customers (95% to exist exact) become suspicious if a product doesn't take a unmarried negative review. We're not saying that you should encourage them, but they have their uses.
There are a variety of plugins and widgets available that you lot can utilise to collect and shop reviews on your website, but be mindful of which 1 yous choose. Adding an additional element to your site is going to increment its weight, which could touch on your loading speed. The majority of add-ons aren't besides heavy, only it'south always worth double-checking this before you commit.
Third-Party Review Websites
If you opt to attach a widget to your site rather than build your own review arrangement, chances are it's going to link out to a third-party review website. These include big names similar Trustpilot, and are reliable, trusted platforms where your customers tin share their thoughts.
There are some big advantages to directing your users to these providers, whether through your website CTAs, a follow-up electronic mail, or a targeted Instagram postal service.
Firstly, if y'all're a smaller business and y'all've never asked for reviews earlier, sending a tertiary-party branded request removes some of the clumsiness around it. Plus, users are more than likely to respond when information technology's a reputable company they recognize that's doing the request.
Tertiary-political party review sites also have a bigger chapters to store a larger number of reviews, then you won't need to worry so much about managing a growing flood of testimonials. Still, yous tin still feature a select few on your page. Trustpilot offers a 'trust box' widget that allows yous to share a scattering of your reviews on your website, automatically updating to show the most recent entries.
Partnering with a well-known review website tin can also exercise wonders for your conversion rates. If y'all feature your overall rating next to your search engine listing, you could increment the number of users clicking on your website past upwardly to 17%.
Of course, leaving your review system in someone else'southward hands does carry some risks. For example, you'll have no control over how many negative reviews are shown, and these will filter through to your website if you choose to utilise a widget.
Luckily, many of these providers requite you the opportunity to directly answer to both skillful and bad reviews, pregnant yous can deed quickly to remedy any issues. In fact, this could cease upwardly as a approving in disguise – people are likely to spend around 49% more money at businesses that make the effort to reply to their reviews.
Your Google My Business Listing
Take you lot e'er constitute yourself in a new surface area location, looking for somewhere to swallow, simply unsure where's best to go? In those moments, Google is your all-time friend, giving you a rundown of all the restaurants in your vicinity.
And what usually comes alongside those listings? You guessed it – reviews.
The more than reviews you accept on your Google list, the college you'll rank, batting dorsum the competition and making certain your business gets the exposure it deserves. Consumers are 70% more than probable to visit a business organisation if it has a Google My Business listing, with 29% beingness more likely to make a purchase. This isn't something yous desire to miss out on.
Competition is tearing though, and yous'll have to make a real attempt to directly your customers to Google in order to collect enough reviews to affect your ranking. Make use of all of your platforms to promote your listing, sharing the link across your website and social media accounts. You tin can also include it at the bottom of all of your e-mail correspondence too.
Specific Manufacture Platforms
Generic review platforms are great ways to collect testimonials, but if you work in a detail area, directing customers to an manufacture-specific directory is a must.
The benefit of using these platforms is that they're more niche than Google My Business Listings. Potential customers volition be able to notice you lot faster by heading straight to a directory that features businesses exclusively from a single manufacture.
Still, there are some downsides to this. Featuring on a platform like this will definitely give your brand more than exposure, but yous'll have to fight harder to stand out because yous'll be competing confronting other businesses that offer similar services to you.
Fortunately, there'southward one large thing that'll help you do but that – reviews!
Similar to Google, the more than reviews you take and the higher your star rating, the more than prominent your business will be in the directory. You may even be able to earn a place as a 'featured' brand, pregnant you'll be amongst the outset businesses listed.
Encouraging customers to review you hither will increment your chances of this happening. Featuring the link on your testimonials page likewise as sharing it with happy customers volition help to build your reputation on these platforms.
Social Media
The social media landscape is always-changing and constantly expanding, but information technology's nevertheless a prominent player in the game. Hundreds of minor businesses use it as a fashion to attract new customers, with 68% of users heading straight to your social media page to read your reviews and go a feel for your business.
Considering these platforms offer a more coincidental browsing experience than a formal website, the reviews listed on your page tin also experience more than authentic. In fact, 81% of consumers are influenced by their friends' recommendations on Facebook, with 78% being affected directly by the posts coming from the brands themselves.
Equally with third-party review providers, there is an increased risk of negative reviews, just social media gives you the opportunity to respond quickly to your customers. When other users see you interacting and communicating with your reviewers, information technology makes them more probable to change their opinion about your brand and take a chance on your products or services.
The best way to find customers and get new reviews is to increase your overall post-obit. Information technology's proficient practice to link out to your social media platforms on your website and in your emails, so that it's easy for users to find you, follow you, and exit a review with minimal effort.
How to Ask Customers For Reviews: Summary
Information technology can experience strange asking your customers for reviews, but when it comes to boosting your reputation, rankings, and conversions, it should be a key weapon in your armory.
There are a few different ways to get the conversation started, and we've gone through our top v. Here they are again as a quick reminder:
- Send an electronic mail
- Via social media
- Through your website
- On cheers pages
- Ask in person
We recommend choosing a couple of these techniques to try out at the same time, so you take multiple ways of request your customers to leave a review. And don't forget to make information technology clear where you'd similar users to mail service their testimonials, specially if you're request them in person.
It can be a daunting chore, but remember – almost customers are more than willing to provide a review if information technology will help others make the right decision. The hardest office is taking the starting time pace, but once you lot've washed that, it'll get much easier. Soon, yous'll be watching the reviews roll in!
Source: https://www.websitebuilderexpert.com/grow-online/grow-online-how-to-ask-customers-for-reviews/
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